The concept of uncovering explores contrast, curiosity, and discovery. Inspired by Vivienne Westwood's rebellious spirit, the store challenges the conventional retail experience by concealing rather than revealing. The facade is bold, colourful, and mostly covered, creating curiosity and inviting people to uncover what is inside. Once inside, the experience is reversed. The interior uses a neutral palette of natural stones and textured materials, allowing the clothing and accessories to become the only sources of colour and the main focus of the space.
